The issue isn’t that people aren’t working hard—it’s that their focus is constantly breaking.
A quick ping, message, or email feels harmless.
But each one breaks momentum.
Execution becomes inconsistent.
Stack enough of these, and output more info quietly collapses.
The best teams don’t add more tools—they eliminate distractions.
Because the problem isn’t capability.
It’s broken attention cycles.
If you’ve ever wondered why smart teams underperform, this explains it.